Reading "How to Win Friends and Influence People", "Badass: Making Users Awesome" and some other book on understanding human psychology and how to understand be

Reading "How to Win Friends and Influence People", "Badass: Making Users Awesome" and some other book on understanding human psychology and how to understand better. In a world where millions of developers rush to compete to build the best, most sophisticated apps, Understanding user / audience / customer has become an overlooked field. Understand your user / client's pain points so well that they love you so much by buying your products / continuing to hire you for consultation feels really good.