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So that I'm not misunderstanding, this is going to allow brand owners to manage the data that comes up on the right-hand panel during a Google search? I don't

So that I'm not misunderstanding, this is going to allow brand owners to manage the data that comes up on the right-hand panel during a Google search? I don't think that's too bad. Especially if Google hasn't crawled the data correctly or references outdated information. I imagine Google will limit any "advertising" (i.e companies giving marketing bio's instead of factual bio's from Wikipedia) that might take place there if they're not monetising it. Although it does open the option for them to do it in the future, which is a worry.

jonnyscholes 8y ago
Yes :) Companies have actually been able to manage the details that come up in the knowledge graph box for a while now via Google My Business. Posts now allow you to add updates from the company to that box. Which as someone who had been asked to fix wrong information in Google search results dozens of times over the years is a god send!