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Lamborghini makes a family friendly Urus; guess it's just a quick family car brand too. And the Urus manages to be even more flagrant brand engineering since i
by kenhwang 8y ago
Lamborghini makes a family friendly Urus; guess it's just a quick family car brand too.
And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg.
If there's a current Porsche vehicle hurts their brand, I think it's the Panamera. All their other vehicles are either sportiest in class or best in class, but typically both; the Panamera is neither.
But Porsche haven't gone anywhere near full BMW yet, and BMW is still cooler than Maserati and Lexus. I think Porsche's brand value is doing just fine. Not every car manufacturer needs to be McLaren/Ferrari/Lamborghini/Koenigsegg/Bugatti, and arguably, Porsche was never part of that group.
- arthurfm 8y ago> And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg. The Lamborghini Urus shares the same VW group platform as the Audi Q8 and the Bentley Bentayga. [1] [2] [1] https://www.autoevolution.com/news/lamborghini-urus-meets-audi-q8-in-switzerland-and-both-are-black-128138.html https://www.autoevolution.com/news/lamborghini-urus-meets-au... [2] https://www.quattrodaily.com/photo-comparison-audi-q8-concept-vs-lamborghini-urus/ https://www.quattrodaily.com/photo-comparison-audi-q8-concep...
- kenhwang 8y agoThe Q8 is just a rounder body on the Q7/Touareg platform with the Audi engine with the Porsche turbo from the Cayenne instead of an Audi supercharger. The Bentayga is also a Touareg derivative but with a Bentley W12 or Cayenne Turbo V8TT. Bugatti is also working on their Touareg clone presumably with a Bugatti W16 engine. They're all the same car with different packaging. The biggest giveaway is all of the clones use Audi's pretty distinctive rear air suspension system, the odd for Audi/VW rear wheel steering, and the uncharacteristic for Porsche/Lamborghini ZF-8HP automatic transmission.