3 ms·

Hardly terrible mistakes when they are two of their best, if not their best, selling models globally.

by dagoat 8y ago

wallace_f 8y ago
an analogy: I guess it's easy to find gaming communities which hate EA, yet they sell massively.
snovv_crash 8y ago
Yes, but what damage has it done to the brand? They're now a manufacturer of quick family cars, not purely sports cars. Now they are in the same class with Maserati and Lexus for coolness, not McLaren and Lamborghini. This isn't something that can be bought back. "I drive a Porsche" doesn't have the same implications it once did.
- kenhwang 8y ago
  Lamborghini makes a family friendly Urus; guess it's just a quick family car brand too. And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg. If there's a current Porsche vehicle hurts their brand, I think it's the Panamera. All their other vehicles are either sportiest in class or best in class, but typically both; the Panamera is neither. But Porsche haven't gone anywhere near full BMW yet, and BMW is still cooler than Maserati and Lexus. I think Porsche's brand value is doing just fine. Not every car manufacturer needs to be McLaren/Ferrari/Lamborghini/Koenigsegg/Bugatti, and arguably, Porsche was never part of that group.
  - arthurfm 8y ago
    > And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg. The Lamborghini Urus shares the same VW group platform as the Audi Q8 and the Bentley Bentayga. [1] [2] [1] https://www.autoevolution.com/news/lamborghini-urus-meets-audi-q8-in-switzerland-and-both-are-black-128138.html https://www.autoevolution.com/news/lamborghini-urus-meets-au... [2] https://www.quattrodaily.com/photo-comparison-audi-q8-concept-vs-lamborghini-urus/ https://www.quattrodaily.com/photo-comparison-audi-q8-concep...
    - kenhwang 8y ago
      The Q8 is just a rounder body on the Q7/Touareg platform with the Audi engine with the Porsche turbo from the Cayenne instead of an Audi supercharger. The Bentayga is also a Touareg derivative but with a Bentley W12 or Cayenne Turbo V8TT. Bugatti is also working on their Touareg clone presumably with a Bugatti W16 engine. They're all the same car with different packaging. The biggest giveaway is all of the clones use Audi's pretty distinctive rear air suspension system, the odd for Audi/VW rear wheel steering, and the uncharacteristic for Porsche/Lamborghini ZF-8HP automatic transmission.
- dagoat 8y ago
  Does “I drive a 911” have the same implications? Porsche’s success has meant many other “cool” brands following suit. Also Lamborghini, by your metric, ceased being cool when they released the LM002. Were they still cool between the years they ceased production of the LM002 and began production of the Urus? Really does suck for cool kids these days. Can’t buy RR, Bentley, Maserati, Porsche, Lamborghini, and soon enough Ferrari ( after they release the Purosangue). Oh and to play it safe avoid Aston Martin, because the DBX concept.

Hardly terrible mistakes when they are two of their best, if not their best, selling models globally.

by dagoat 8y ago

Hardly terrible mistakes when they are two of their best, if not their best, selling models globally.

wallace_f 8y ago

an analogy: I guess it's easy to find gaming communities which hate EA, yet they sell massively.

snovv_crash 8y ago

Yes, but what damage has it done to the brand? They're now a manufacturer of quick family cars, not purely sports cars. Now they are in the same class with Maserati and Lexus for coolness, not McLaren and Lamborghini. This isn't something that can be bought back. "I drive a Porsche" doesn't have the same implications it once did.

kenhwang 8y ago
Lamborghini makes a family friendly Urus; guess it's just a quick family car brand too. And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg. If there's a current Porsche vehicle hurts their brand, I think it's the Panamera. All their other vehicles are either sportiest in class or best in class, but typically both; the Panamera is neither. But Porsche haven't gone anywhere near full BMW yet, and BMW is still cooler than Maserati and Lexus. I think Porsche's brand value is doing just fine. Not every car manufacturer needs to be McLaren/Ferrari/Lamborghini/Koenigsegg/Bugatti, and arguably, Porsche was never part of that group.
- arthurfm 8y ago
  > And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg. The Lamborghini Urus shares the same VW group platform as the Audi Q8 and the Bentley Bentayga. [1] [2] [1] https://www.autoevolution.com/news/lamborghini-urus-meets-audi-q8-in-switzerland-and-both-are-black-128138.html https://www.autoevolution.com/news/lamborghini-urus-meets-au... [2] https://www.quattrodaily.com/photo-comparison-audi-q8-concept-vs-lamborghini-urus/ https://www.quattrodaily.com/photo-comparison-audi-q8-concep...
  - kenhwang 8y ago
    The Q8 is just a rounder body on the Q7/Touareg platform with the Audi engine with the Porsche turbo from the Cayenne instead of an Audi supercharger. The Bentayga is also a Touareg derivative but with a Bentley W12 or Cayenne Turbo V8TT. Bugatti is also working on their Touareg clone presumably with a Bugatti W16 engine. They're all the same car with different packaging. The biggest giveaway is all of the clones use Audi's pretty distinctive rear air suspension system, the odd for Audi/VW rear wheel steering, and the uncharacteristic for Porsche/Lamborghini ZF-8HP automatic transmission.
dagoat 8y ago
Does “I drive a 911” have the same implications? Porsche’s success has meant many other “cool” brands following suit. Also Lamborghini, by your metric, ceased being cool when they released the LM002. Were they still cool between the years they ceased production of the LM002 and began production of the Urus? Really does suck for cool kids these days. Can’t buy RR, Bentley, Maserati, Porsche, Lamborghini, and soon enough Ferrari ( after they release the Purosangue). Oh and to play it safe avoid Aston Martin, because the DBX concept.