That's a great take on the question (and relevant to anyone trying to generate hype for their start ups or projects)... I'm reasonably interested in space, and

That's a great take on the question (and relevant to anyone trying to generate hype for their start ups or projects)... I'm reasonably interested in space, and am regularly excited to watch the launches etc - but the way this story played out I ended up seeing a few photographs, going "wow, that's amazingly cool... ok, next story..." There was nothing to explore, nothing to be swept up along with. It is amazingly cool though.