Its not necessarily musical.ly but its Chinese counterpart, Douyin. Douyin is absolutely massive in China, think Snapchat/Instagram/Vine but much more popular.

Its not necessarily musical.ly but its Chinese counterpart, Douyin. Douyin is absolutely massive in China, think Snapchat/Instagram/Vine but much more popular. They run ads between the short videos, I would imagine that ad space is very valuable to some Chinese companies. I've never used Musical.ly however I imagine its similar just rebranded for an American market.