But we're really clear about what our goals are. It seems that when the topic is Google, and someone mentions their "Don't be evil" motto, someone else points

But we're really clear about what our goals are. It seems that when the topic is Google, and someone mentions their "Don't be evil" motto, someone else points out that in the end they are a for-profit company, and the shareholders will have something to say if they are not behaving that way. This is no less true for Apple, though it is less often pointed out. As a money-making scheme, making good products seems a pretty good plan. However, if and when enough consumers differ with Apple as to what constitutes "good", Apple will be in the same position as every other publicly-held company: they will be required, under penalty of a stockholder lawsuit, to adjust.