It took me a few takes to realize the website was experts-exchange.com, not expert-sex-change.com (Chalk it up to me being a child). To your question, so much

It took me a few takes to realize the website was experts-exchange.com, not expert-sex-change.com (Chalk it up to me being a child). To your question, so much of the value of certain websites are in the community, such that a better UX/UI/Functionality doesn't solve any pain points. A lot of companies have tried disrupting Craigslist.org without too much success. Reddit.com is another website that is seemingly poorly designed, but extremely hard to disrupt.