I wonder if they could build a service to help people switch to the cheapest options, through affiliates obviously. I've heard that's the long term business mod

I wonder if they could build a service to help people switch to the cheapest options, through affiliates obviously. I've heard that's the long term business model of challenger banks which see your bills, but Google have that data too if you get bills emailed and are probably better positioned to build it if they wanted to.