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>> While this is true, never forget that Apples end goal is also to make money. But they don't design products to make money. That's what separates them from o
by grinich 16y ago
>> While this is true, never forget that Apples end goal is also to make money.
But they don't design products to make money. That's what separates them from other companies. They design products that people will love.
Apple's goal isn't to make money. Our goal is to design
and develop and bring to market good products. We trust
as a consequence of that, people will like them, and as
another consequence we'll make some money. But we're
really clear about what our goals are.*
Jonathan Ive
Senior VP Industrial Design, Apple
In my experience, this view is shared by all the execs at Apple.
* quote via http://www.businessweek.com/innovate/next/archives/2009/07/jonathan_ive_th.html http://www.businessweek.com/innovate/next/archives/2009/07/j...)
- jamesbritt 16y agoBut we're really clear about what our goals are. It seems that when the topic is Google, and someone mentions their "Don't be evil" motto, someone else points out that in the end they are a for-profit company, and the shareholders will have something to say if they are not behaving that way. This is no less true for Apple, though it is less often pointed out. As a money-making scheme, making good products seems a pretty good plan. However, if and when enough consumers differ with Apple as to what constitutes "good", Apple will be in the same position as every other publicly-held company: they will be required, under penalty of a stockholder lawsuit, to adjust.
- Judson 16y agoIsn't it interesting that in order to be the most greedy - as in, make the most money - Apple's approach is to out-design their products so that customers will actually bring about emotion and customers will love them, and buy more of them. ah, capitalism.