Actually I don't thinks it's so surprising, the 90s did not have tracking and companies have survived and grown. But tracking is probably +5x more profitable m

Actually I don't thinks it's so surprising, the 90s did not have tracking and companies have survived and grown. But tracking is probably +5x more profitable minimum, while Vivaldi or Mozilla might get some $1/user Google probably makes $5-$15/user. And the reason of all the tracking and why companies fight so hard against legislation that try to cut their cash cow.