but they’re losing the excitement and expectation of something truly new and original It's just the technology which has matured. The innovation slows and beco

but they’re losing the excitement and expectation of something truly new and original It's just the technology which has matured. The innovation slows and becomes more incremental so certainly the excitement goes down. Jobs wouldn't have been able to change that. Maybe the quality of new Macs would be better or maybe he would have pushed his engineers more to make more elegant way to solve the notch problem, but that's it. Don't make a mistake, he was insightful executive, not the miraculous engineer inventing new technologies. At this stage of the company he would probably just pushed more to the services and content deals.