4 ms·
I think branding is still pretty powerful especially in a highly competitive market and/or one where you essentially have a commodity business.
by mjh8136 16y ago
I think branding is still pretty powerful especially in a highly competitive market and/or one where you essentially have a commodity business.
- notAdvertising 16y agoI would take a cellphone provider with no logo over AT&T where I don't have service in LA apt. and who can charge me anywhere between 15-30% in taxes every month at their leisure. However, this hypothetical company would in fact be building a brand. It just wouldn't be built on pretty pictures and stories. It would be built on making me happy.