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People have been doing this for years on Google's platform and the behaviors still haven't changed (I have a lot of hands-on experience with $100k+ annual ad sp
by mbesto 8y ago
People have been doing this for years on Google's platform and the behaviors still haven't changed (I have a lot of hands-on experience with $100k+ annual ad spend budgets that are atrocious), so I disagree. People set it and forget it (mainly to ad ops agencies who charge 10%), because they don't know any different as long as sales keep coming in.