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FB is making sure you can't calculate the ROI of a campaign. Marketers are putting money in FB because they think this is where they can the most accurately tar
by y04nn 8y ago
FB is making sure you can't calculate the ROI of a campaign. Marketers are putting money in FB because they think this is where they can the most accurately target people.
https://adage.com/article/digital/p-g-decided-facebook-ad-targeting-worth-money/305390/ https://adage.com/article/digital/p-g-decided-facebook-ad-ta...
https://www.forbes.com/sites/joannmuller/2012/05/15/gm-says-facebook-ads-dont-work-pulls-10-million-account/ https://www.forbes.com/sites/joannmuller/2012/05/15/gm-says-...
- wolco 8y agoBy spending x amount per week and by measuring signups/purchases/leads marketers are tracking roi.
- dillondoyle 8y agoThis is demonstrably not true. FB provides better tools than pretty much anyone else to tie sales to advertising (online or off) and to track app instal lifetime advertising revenue generated over time. The human data and walled garden of tracking they have are hugely valuable in proving ROI.