Everyone knows this, but as far as PR is concerned you want to limit the amount of information you're trying to get across. People, generally, are really stupid

Everyone knows this, but as far as PR is concerned you want to limit the amount of information you're trying to get across. People, generally, are really stupid. Example: FB events for my shows have, in the description of the event, the location/date/time/cover charge/ticket link. All of that information is present well above that, but people will STILL post on the event wall asking where/when/how much if I don't do that. shrug