Calling this a rant is erroneous, at best. His statements were very careful, and they reflect very careful thought about his business. Rant comes from the Dutch

Calling this a rant is erroneous, at best. His statements were very careful, and they reflect very careful thought about his business. Rant comes from the Dutch word ranten, which means "to talk nonsense, or rave." Jobs' statements are devoted to reason and reality ("How do we make products that provide the most value to users by giving them the best experience? How large do the screen have to be for them to deliver the best combination of usability given the average finger size and user desires?") Skeptics might say "this is just a bunch of smoke he's blowing (for one reason or another)", but the answer to that is: he's been very successful in making hundreds of millions of very happy users, all of whom have decided to pay. He's not wrong about what makes his products good, because he could not possibly be so successful if he was. You can't pass a physics exam by guessing. For the same reason, you can't do what Jobs has done by guessing, either.