Bingo. While analyzing the sales call from a perspective of rhetoric is fair, and the analysis is valid, there is something to be said about how good the perspe

Bingo. While analyzing the sales call from a perspective of rhetoric is fair, and the analysis is valid, there is something to be said about how good the perspective models are at creating something users want. Just as in science, Aristotelian physicists looked at as a heavy rock on a string struggling to fall where Newtonian physicists see a pendulum, Apple seems to be have years of evidence that striving for an "integrated approach" is simply a better model for making good consumer devices.