The use of framing the debate like this in the tech industry is pretty old. One of the most notable examples that comes to mind is how the fledgling open-syste

The use of framing the debate like this in the tech industry is pretty old. One of the most notable examples that comes to mind is how the fledgling open-systems community (the loose collection of competing Unix vendors back in the 80s) kept pounding the pulpit of "standards", and Microsoft countered by propagating the phrase "de facto standard" in the trade rags. The more things change, the more they stay the same.