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FB is now running it's own branding ads in out of home media [1], which is a signal they've done the cost/benefit analysis internally and are now losing enough
by bduerst 8y ago
FB is now running it's own branding ads in out of home media [1], which is a signal they've done the cost/benefit analysis internally and are now losing enough user trust to justify this brand spend.
Also, FB MAUs and DAUs are stalled [2], meaning users are becoming less interested in the blue website.
If anything, FB is closer to a 'boiling point' now than ever in the past.
[1] https://www.ispot.tv/ad/wUQP/facebook-a-little-closer https://www.ispot.tv/ad/wUQP/facebook-a-little-closer
[2] https://www.businessinsider.com/facebook-maus-daus-stalled-us-shrinking-europe-2018-7 https://www.businessinsider.com/facebook-maus-daus-stalled-u...
- adpirz 8y agoDefinitely worth noting, but I think they felt pressured to respond because the election meddling made enough waves with the gen pop to warrant a message, I don’t see it having a lasting impact. The MAUs and DAUs are more interesting, especially since younger people seem to be avoiding it entirely (although many are flocking to IG, so again, no loss for FB).