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How did you prevent your brand-oriented website from accidentally ruining itself? I can imagine that without doing a ton of due diligence, you could end up lice
by sargun 8y ago
How did you prevent your brand-oriented website from accidentally ruining itself? I can imagine that without doing a ton of due diligence, you could end up licensing your Alien to someone who sold lead-painted bikes, or something similarly horrifying.
- jedberg 8y agoIt wasn't easy and it was a big risk. Sometimes things didn't go well. We did diligence on all the products -- everyone was required to send a sample to us before we granted a license (which is why the reddit office was filled with fan art, nice bonus!). We did diligence into their previous expertise in manufacturing and who their vendors were. Sometimes we even hooked them up with vendors we knew were good if they just had an idea and didn't know where to go to make it happen. One thing I did was create a public "alien design standards" document that described the correct proportions and colors for the logo, which had to be followed. But yeah, it was a risk. But it was less risky than ignoring it, and far easier to do the diligence than it was to C&D everyone (I think, I don't know since we didn't C&D people).