We really aren't free to stop using google or facebook. To think otherwise (IMHO), is to underestimate the reach these companies really have. If you are on th

We really aren't free to stop using google or facebook. To think otherwise (IMHO), is to underestimate the reach these companies really have. If you are on the internet, you are using facebook. You are using google. Sure, there might be brief periods where ad blockers and similar tools black-out the info gathering capabilities of these tech giants (but only for the most privacy-conscientious among us), but they'll leap frog you in short order, one way or another. If they can't do it technologically, they'll do it politically (if we let them). Market incentives dictate that the tech giants spend their vast resources to track and predict your behavior, in ever more accurate ways. And beyond that - to dictate your behavior. They have billions of dollars, and the worlds smartest programmers to make it reality. The entity that learns how to predict/control human behavior the best, first, basically wins the universe. The common folk are stuck trying to figure out who the least shitty entity is to get that crown: time warner... china... google...