I have a few tips: 1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what t

I have a few tips: 1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what they're writing about. 2) When I write pitches, I customize them to the individual writer. If you send generic pitches, you've already lost. 3) I don't use the word 'exclusive'. 4) I treat a pitch like it costs the soul of my first born. 5) When I get coverage, I write a thank you note. 6) I'm always available to explain technical concepts in a languages journalists understand. And, I never request credit. Basically, know who you're pitching, write good pitches and don't be a dick. Nobody got into journalism to serve as your personal marketing force.