I think it's a business evolution thing. You can see live reads from TV shows in the 50s (and radio). Later on you see "presenting sponsors," which I'm now se

I think it's a business evolution thing. You can see live reads from TV shows in the 50s (and radio). Later on you see "presenting sponsors," which I'm now seeing more and more in podcasts. As it becomes more of a commodity I can see it moving to pluggable ads. I like the podcasts are niche. I heard someone point out the other day that companies investing big in podcasts are putting their money in talent and content and usually have poorer encoding, metadata, and shownotes compared to the smaller podcasts.