I closely follow about five podcasts, but in every case I already enjoyed a host's work in a different medium. That might be an artifact of the type of show I t

I closely follow about five podcasts, but in every case I already enjoyed a host's work in a different medium. That might be an artifact of the type of show I tend to enjoy - I like finding out more about people whose work I enjoy - but it would also explain why big media companies have a hard time getting into podcasting.