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anecdotally, at least, I've seen a huge increase in podcast listening, and conversations about podcasts, by people who don't drive or commute much (in The Nethe
by mercer 8y ago
anecdotally, at least, I've seen a huge increase in podcast listening, and conversations about podcasts, by people who don't drive or commute much (in The Netherlands). It's become an actual thing, I'd say, and among people who aren't typical 'techies'.
I think it's basically Netflix/Spotify for radio. Most of these people moved away from television to Netflix, spend most of their time listening to Spotify or, less and less, Soundcloud, and may or may not have gotten into YouTube, but clearly want something audio-only to put on in the background, listen to before bed, and definitely commute with, just not by car (because on the tram/train/bus you need to be able to pause, just as you now expect to be able to with shows and music).