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Ask someone in the US who/what "HERE" is, or ask an app developer what mapping API they are using and if HERE is even remotely on the radar. Because, you'll qui
by partiallypro 8y ago
Ask someone in the US who/what "HERE" is, or ask an app developer what mapping API they are using and if HERE is even remotely on the radar. Because, you'll quickly learn that brand penetration, despite operating for a long period of time, is basically 0 in the US. I have tried to implement Bing and OpenStreetMap but customers immediately complain that we're not using Google. Why? Because Google has brilliantly tied marketing of business/AdWords with their map bundle. There's no escape.