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I have a finance career, plus I built CanadaPups.com. Very little maintenance and costs, but lots of fun to tinker and improve it as a hobby. Just letting it g

• vorpalhex 8y ago
  That's actually a very smooth website for a side project!
• javiramos 8y ago
  How did you get the first few customers to achieve enough critical mass to make website successful?
  • canadapups 8y ago
    I needed traffic from the buy-side and sell-side. On the sell side (breeders), I can just google for new customers! Many dog breeders have their own websites. I search for dog breeders and then contact them through their website (either their webform or their published emails). On the buy-side (people looking for pets), I pay for google ads on certain keyword searches. As my website became more relevant, the cost of the ads dropped significantly and I started getting more organic searches. Getting buy-side is more difficult for me. Once you find your new pet, you don't need to visit my website anymore, so customer retention is bad... something I need to work on.
    • nickpsecurity 8y ago
      Maybe curated lists or targeted marketing of stuff people might buy for pets? Maybe training or pet health advice you've collected from experts selling at a low cost? Just brainstorming here.