The 10 cents isn't for the SMS. The 10 cents is for providing a lead channel, and either now or later, business level features around that lead channel. Interc

The 10 cents isn't for the SMS. The 10 cents is for providing a lead channel, and either now or later, business level features around that lead channel. Intercom's pricing probably works out to something comparable for the average SMB. If the price is too high relative to the value then businesses won't use it and they'll have to drop the price. But there's nothing outrageous here.