3 ms·
From 2012 to 2014, Microsoft (under Ballmer) had launched a program called "Scroogled" - an attempt to in effect destroy the google brand. The budget? 1 billio
by sseth 8y ago
From 2012 to 2014, Microsoft (under Ballmer) had launched a program called "Scroogled" - an attempt to in effect destroy the google brand.
The budget? 1 billion dollars. It was run like a presidential election campaign, with Mark Penn hired to run it.
It feels very similar to this. I am guessing that the goal is to trigger anti-trust action against Google, by creating this buzz around it.
- chrisco255 8y agoThe Scroogled campaign was simply about the cost differences for businesses to advertise on Bing vs. Google. So, in other words, just like any other ad campaign you see between competitors...
- sseth 8y agoYou may want to check this list and decide for yourself what it was about : https://www.theverge.com/2013/11/22/5135626/scroogled-microsoft-ads-attack-google https://www.theverge.com/2013/11/22/5135626/scroogled-micros... I should add that i have not seen Google itself run such attack ads. What I have always found strange is that the companies that seem to attack google on privacy are not so hot themselves. Microsoft's rifling through hotmail emails to catch a leaker, and Apple's handing over of iCloud data for Chinese users are examples of things Google has never done. Microsoft : https://www.forbes.com/sites/kashmirhill/2014/03/28/microsoft-decides-its-actually-a-bad-idea-to-snoop-through-users-emails/#ac3b0325a97d https://www.forbes.com/sites/kashmirhill/2014/03/28/microsof... Apple : https://www.theverge.com/2018/7/18/17587304/apple-icloud-china-user-data-state-run-telecom-privacy-security https://www.theverge.com/2018/7/18/17587304/apple-icloud-chi...
- chrisco255 8y agoThose are 6 year old editorials, in other words, opinion articles. Microsoft has every right to run ad campaigns however they like. Apple attacked PC with it's "I'm a Mac, I'm hip and cool and PCs are bloated, etc." ads in the 00s. They were effective, I'm not convinced the Scroogled campaign was effective at all. Ad campaigns resemble political ads because political ads are ad campaigns. They're all different flavors of the same damn trade.