To me great business innovations needs 2 equal forces: 1) The marketing and customer oriented drive 2) The scientific, technological and engineering side. If y

To me great business innovations needs 2 equal forces: 1) The marketing and customer oriented drive 2) The scientific, technological and engineering side. If you only have one of each, any success is surely fickle and will quickly dissolve. If one force (Marketing in this case) overwhelms the other, then of course you have 'Blockchains' to track food. Not saying that there isn't a need for this, but it smells funny. I'm surprised there isn't a 'Deep Neural Network' used also to make things look even more 'cutting edge' ....