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I feel like Advertisement should be a “pull” rather than “push” model. I want to see different vendors when I decide to buy something. But when I’m on Instagra

I feel like Advertisement should be a “pull” rather than “push” model. I want to see different vendors when I decide to buy something. But when I’m on Instagram and browsing pictures, please don’t sell me a chef’s knife or a guitar. I have no experience in marketing and advertisement. But from a user standpoint, I want to look through Yellow Pages and Vendor catalogs. Not bombarded with ads all the time. What are your thoughts?

wingerlang 8y ago
I feel like Advertisement should be a “pull” rather than “push” model. Isn't that the literal opposite of its definition?
dm8 8y ago
Absolutely and you have your preferences. The "pull" model advertising tend to be extremely expensive. For example, search advertising in search engines. That is known as intent driven ads, where user is clearly mentioning their intent. "Push" advertising can work great as long as user is not bombarded with too many ads. Also, ad creative copy needs to be exceptional to make it work. In real work, a good example of "push" advertising model is billboard advertising or print advertising in magazines. Most people don't mind Apple ads on billboards (where they spend lot of $$) because they are done really well. Unfortunately, in push model on digital advertising is not always great due to poor quality of creatives or flashy/obstructive ads that distract users. Instagram does advertising surprisingly well but that's may by my opinion since I have seen lot of bad stuff in ad-tech. My GF works in textiles/product design world but loves ads on Instagram since she follows certain type of accounts related to work and she gets very context driven ads, which she loves. Similar to ads that you get in high end fashion magazine. Believe it or not lot of people buy magazines like Vogue for their advertising too. You can always mute ads from accounts that you don't find relevant. Some apps/companies are going towards providing ad free option (like Spotify) for users who don't want ads at all, I think that will get more and more traction in coming years..
- quantum_magpie 8y ago
  >For example, search advertising in search engines. That is known as intent driven ads, where user is clearly mentioning their intent. Your example is still a "Push" ad. You're pushing your stuff without being asked. Looking for information on a topic is not a request for ads on that topic. A pull ad would be an ad catalogue, or a website built purely for ads where people would go to explore for new things/services/whatever if, and only if, they wanted to.

wingerlang 8y ago

I feel like Advertisement should be a “pull” rather than “push” model. Isn't that the literal opposite of its definition?

dm8 8y ago

Absolutely and you have your preferences. The "pull" model advertising tend to be extremely expensive. For example, search advertising in search engines. That is known as intent driven ads, where user is clearly mentioning their intent. "Push" advertising can work great as long as user is not bombarded with too many ads. Also, ad creative copy needs to be exceptional to make it work. In real work, a good example of "push" advertising model is billboard advertising or print advertising in magazines. Most people don't mind Apple ads on billboards (where they spend lot of $$) because they are done really well. Unfortunately, in push model on digital advertising is not always great due to poor quality of creatives or flashy/obstructive ads that distract users. Instagram does advertising surprisingly well but that's may by my opinion since I have seen lot of bad stuff in ad-tech. My GF works in textiles/product design world but loves ads on Instagram since she follows certain type of accounts related to work and she gets very context driven ads, which she loves. Similar to ads that you get in high end fashion magazine. Believe it or not lot of people buy magazines like Vogue for their advertising too. You can always mute ads from accounts that you don't find relevant. Some apps/companies are going towards providing ad free option (like Spotify) for users who don't want ads at all, I think that will get more and more traction in coming years..

quantum_magpie 8y ago
>For example, search advertising in search engines. That is known as intent driven ads, where user is clearly mentioning their intent. Your example is still a "Push" ad. You're pushing your stuff without being asked. Looking for information on a topic is not a request for ads on that topic. A pull ad would be an ad catalogue, or a website built purely for ads where people would go to explore for new things/services/whatever if, and only if, they wanted to.