At the end of the day, as the article correctly points out: > Letting Facebook build the business may have made Systrom and Krieger rich and freed them to focu

At the end of the day, as the article correctly points out: > Letting Facebook build the business may have made Systrom and Krieger rich and freed them to focus on product, but it made Zuckerberg the true CEO Instagram's decision to include advertisements is best understood from Zuckerberg/Facebook's view. Even if the local view is that IG adverts are negative, they are likely accretive from the perspective of the entire Facebook enterprise.