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The key phrase in the article is "opt-in". If the drivers opt in to such a program, I think you could see some interesting insights w.r.t. advertising and demog
by mbreese 8y ago
The key phrase in the article is "opt-in". If the drivers opt in to such a program, I think you could see some interesting insights w.r.t. advertising and demographics that's been missing from radio (or not as accurate).