Something very similar happened to me some days ago. I went to a new espresso shop to take a look around and see what they have to offer. Ended up having a nice

Something very similar happened to me some days ago. I went to a new espresso shop to take a look around and see what they have to offer. Ended up having a nice chat with a shop assistant who is a coffee passionate himself and learning a lot about different kinds of beans, espresso machines and what techniques lead to which results (and yes, I bought a bag of beans and took a couple of brochures with me). It is incredible what an impact engaging in a real conversation can have opposed to plain "buy that product" talk. Also, as of my experience, it is becoming a lot more important to not just sell a product but also tell a story with it. Consumer oriented companies can no longer survive if they solely compete in price and quality. They must try to sell not only a product but rather an experience in order to stand out.