5 ms·

I'm curious why they're applying the "Firefox" branding to this. I suppose it makes sense as a Mozilla project, but what does it have to do with the browser?

by e1ven 8y ago

varenc 8y ago
They want to boost the Firefox brand and demonstrate to users how much Firefox cares about security. The browser is also the main way users interact with the web, so associating this web security project with Mozilla's browser's brand seems fine to me.
dblohm7 8y ago
Market research has shown that "Firefox" has much better brand recognition than "Mozilla."
- techntoke 8y ago
  Remember that time Mozilla CEO donated to Prop 8?
  - dang 8y ago
    This breaks the site guidelines, which ask you not to introduce flamebait into threads. It leads to flamewars, and we don't want those here. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
    - techntoke 8y ago
      So funny that you had no interest in enforcing this rule in regards to the posts about Chrome/Chromium yesterday. Also, the topic is relevant to the comment/topic and organization being discussed. Why ignore it when your Mozilla sponsors can say whatever about Google and Chrome, even if they are obvious lies? At least what I said is documented and true.
      - dang 8y ago
        I know it inevitably feels like bias to get moderated like that. But if you see a glaring case where the rules weren't enforced, the likeliest explanation is that we didn't see it. HN gets over 7000 comments a day. We can't read them all. You are welcome to alert us to such cases, by flagging them (see https://news.ycombinator.com/newsfaq.html https://news.ycombinator.com/newsfaq.html for how to flag comments), or by emailing hn@ycombinator.com about egregious ones. We don't have Mozilla sponsors or any other sponsors, nor care which $BigOrg is up or down on the internet wheel of fortune this week. The waves make these things happen. We're just bobbing in the waves like everyone else, trying to keep the peace here and never succeeding completely.
- cyborgx7 8y ago
  And it will probably lose that brand recognition if they keep attaching it to everything and dilluding the brand. This is a dangerous game they are playing.
- m3Lith 8y ago
  Interesting, from my experience the average, not so tech savvy user, calls/knows the browser as Mozilla, not Firefox.
notriddle 8y ago
For one thing, it talks to Firefox Sync. For another thing, the "Firefox" name is more widely-recognized than the "Mozilla" name.
krn 8y ago
> I suppose it makes sense as a Mozilla project, but what does it have to do with the browser? Those are my thoughts as well. Mozilla is like Google, and Firefox is like Chrome. If Google had introduced such a service, it would have be called Google Monitor, not Chrome Monitor. Because it has nothing to do with a web browser.
- ndnxhs 8y ago
  Google is a more recognised name than Chrome. Its not the same for Firefox.
  - dblohm7 8y ago
    Yes. Some employees have said that they get blank stares when they say they work for Mozilla, but recognition when they say Firefox.
r3bl 8y ago
Because this isn't the end goal of this integration, just a step towards it. Two additional steps I've read somewhere a few days ago is that the Firefox is going to flag breached sites somehow upon visit (don't know the specifics), and that Firefox Sync users will get alerts whenever they appear in HIBP.

I'm curious why they're applying the "Firefox" branding to this. I suppose it makes sense as a Mozilla project, but what does it have to do with the browser?

by e1ven 8y ago

I'm curious why they're applying the "Firefox" branding to this. I suppose it makes sense as a Mozilla project, but what does it have to do with the browser?

varenc 8y ago

They want to boost the Firefox brand and demonstrate to users how much Firefox cares about security. The browser is also the main way users interact with the web, so associating this web security project with Mozilla's browser's brand seems fine to me.

dblohm7 8y ago

Market research has shown that "Firefox" has much better brand recognition than "Mozilla."

techntoke 8y ago
Remember that time Mozilla CEO donated to Prop 8?
- dang 8y ago
  This breaks the site guidelines, which ask you not to introduce flamebait into threads. It leads to flamewars, and we don't want those here. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
  - techntoke 8y ago
    So funny that you had no interest in enforcing this rule in regards to the posts about Chrome/Chromium yesterday. Also, the topic is relevant to the comment/topic and organization being discussed. Why ignore it when your Mozilla sponsors can say whatever about Google and Chrome, even if they are obvious lies? At least what I said is documented and true.
    - dang 8y ago
      I know it inevitably feels like bias to get moderated like that. But if you see a glaring case where the rules weren't enforced, the likeliest explanation is that we didn't see it. HN gets over 7000 comments a day. We can't read them all. You are welcome to alert us to such cases, by flagging them (see https://news.ycombinator.com/newsfaq.html https://news.ycombinator.com/newsfaq.html for how to flag comments), or by emailing hn@ycombinator.com about egregious ones. We don't have Mozilla sponsors or any other sponsors, nor care which $BigOrg is up or down on the internet wheel of fortune this week. The waves make these things happen. We're just bobbing in the waves like everyone else, trying to keep the peace here and never succeeding completely.
cyborgx7 8y ago
And it will probably lose that brand recognition if they keep attaching it to everything and dilluding the brand. This is a dangerous game they are playing.
m3Lith 8y ago
Interesting, from my experience the average, not so tech savvy user, calls/knows the browser as Mozilla, not Firefox.

notriddle 8y ago

For one thing, it talks to Firefox Sync. For another thing, the "Firefox" name is more widely-recognized than the "Mozilla" name.

krn 8y ago

> I suppose it makes sense as a Mozilla project, but what does it have to do with the browser? Those are my thoughts as well. Mozilla is like Google, and Firefox is like Chrome. If Google had introduced such a service, it would have be called Google Monitor, not Chrome Monitor. Because it has nothing to do with a web browser.

ndnxhs 8y ago
Google is a more recognised name than Chrome. Its not the same for Firefox.
- dblohm7 8y ago
  Yes. Some employees have said that they get blank stares when they say they work for Mozilla, but recognition when they say Firefox.

r3bl 8y ago

Because this isn't the end goal of this integration, just a step towards it. Two additional steps I've read somewhere a few days ago is that the Firefox is going to flag breached sites somehow upon visit (don't know the specifics), and that Firefox Sync users will get alerts whenever they appear in HIBP.