> Once you reach a certain size you can continue to squash competition through sheer momentum. How about someone building a better search engine? Google’s mass

> Once you reach a certain size you can continue to squash competition through sheer momentum. How about someone building a better search engine? Google’s massive spending isn’t all about a better search engine; it’s about scaling that better search engine. Certainly the money used to fund Juicero or similar crap would be enough to create a really great search engine. Microsoft has that Bing thing and it just isn’t as good — despite having plenty of capital to really go after the problem if they wanted. How many search startups have YC funded? How many people reading this are trying to build a better search engine? It feels like nobody is even trying. DDG allowing google searches makes no sense if they really want to win. It’s a cop out. Google, even in the early days didn’t allow people to search Yahoo through Google. It seems like a large part of DDG is simply a wrapper on Google. When Tesla started nobody thought they could beat the entrenched players. They aren’t exactly winning, but, at least in California, I see a ton of them on the road. Where is the “Tesla” of search? A whole lot of handwringing, but it doesn’t seem like anyone is really trying. Apple’s new HQ is built pretty much on the ashes of HP. Building a better search is possible if there was anyone audacious enough to try. Start small. Make it good and focused, then grow. Perhaps be the best search engine for people interested in flower arranging or whatever niche is interesting, get good at that. Start marketing to people interested in flowers. Build an audience, then add trees or tropical fish or whatever. Start selling contextual ads targeting that demographic but while respecting privacy (no tracking.) Rinse and repeat. Even borrow from the olden times and hand-curate results until you can figure out how to automate and improve quality. It’s completely possible but instead everyone simply laments how powerful Google is without doing a damned thing to innovate.