For those wondering, I found this particularly interesting: Last summer, nationwide retailer Aeon started advertising on its website funeral services that incl

For those wondering, I found this particularly interesting: Last summer, nationwide retailer Aeon started advertising on its website funeral services that included a price menu for things such as wakes, funerals, cremation and even the dispensing of kaimyo (posthumous Buddhist names). The All-Japan Buddhist Association protested over the inclusion on Aeon's price list of ofuse, monetary offerings made to priests who carry out funeral rites. It objected because Aeon was basically merchandising a transaction that is private in nature.