My favorite and only example I've read about is Patagonia. They started by making rock climbing gear but when they saw how much harm their gear was doing to the

My favorite and only example I've read about is Patagonia. They started by making rock climbing gear but when they saw how much harm their gear was doing to these mountains, they completely stopped making and selling their best product and started selling another product that was better. I'm a small business owner but when I realized some of the harm I was doing, I stopped selling certain products as well. It's meant saying no to a pretty penny and I definitely wonder if I'm crazy a lot.