Mission statement doesn't have to be contradictory to making profit. Making profit isn't evil in itself, but making profit based on an immoral mission statement

Mission statement doesn't have to be contradictory to making profit. Making profit isn't evil in itself, but making profit based on an immoral mission statement is. There are two kinds of people: those who save the company by following the money, and those who let the company fail by following their principles. Those in the latter camp of course have to be careful from the get-go not to make their company too big to fail.