"The primary goal of this book"- and my company -"is to deliver a framework - that is, a way to think about - SEO." It's all about creating a platform (a.k.a.

"The primary goal of this book"- and my company -"is to deliver a framework - that is, a way to think about - SEO." It's all about creating a platform (a.k.a. a web property) that enables systematic, scaleable SEO. And - measurable - processes how to deal with this platform. And as SEO is 5% is know-how and 95% execution (as everything that has value), how to come from know-how (and where to get it, hint: it's not SEO blogs!!!) to execution. we also offer a free open source app to test for the most annoying SEO best practices and pitfalls (incl. invisible meta-data). https://github.com/franzenzenhofer/f19n-obtrusive-livetest https://github.com/franzenzenhofer/f19n-obtrusive-livetest