I've looked at a lot of brokers and the choice is overwhelming. Interactive Brokers UK didn't stand out, except for using branding that gives deceiving impressi

I've looked at a lot of brokers and the choice is overwhelming. Interactive Brokers UK didn't stand out, except for using branding that gives deceiving impressions on who it's regulated by. A more common example is falsely posturing to be regulated by Swiss. I'm not sure why present yourself as a UK brokerage, when in fact you're US regulated. Anyway, why do you hold IB to be best consumer-oriented broker available anywhere? Edit: Actually I was looking at forex brokers, stocks is probably different in that a lot of people want access to the US market.