In my experience focusing on the tools usually ends up failing projects or going over-budget. e.g "we don't have a product yet, but look at all these shiny cucu

In my experience focusing on the tools usually ends up failing projects or going over-budget. e.g "we don't have a product yet, but look at all these shiny cucumber tests!". I think a good start is to have someone who is very user focused in the team.