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>In fact I generally assume that ads have to be clicked on to make money. Not at all. Most of the industry moved away from CPC a while ago due to how dodgy it
by poooogles 8y ago
>In fact I generally assume that ads have to be clicked on to make money.
Not at all. Most of the industry moved away from CPC a while ago due to how dodgy it skews data. Most clicks end up being bots on shady websites Vs actual people. Viewabilty is what the good agencies are advertising against now; with the hope that you'll navigate to the advertiser's site down the line.