This is the key phrase to me: What does an aspiring entrepreneur do now knowing that his idea can still work but has no motivation to continue without short-te

This is the key phrase to me: What does an aspiring entrepreneur do now knowing that his idea can still work but has no motivation to continue without short-term incentives? Startups are 1% idea, 6% brilliant founders, and 93% tenacity[1]. Of course, you have to be tenacious in a smart way, which typically means iterating and knowing when to pivot. If you're not motivated to stick it out, then your best bet is probably to put the project on ice. Maybe you'll find the funding and motivation in a year or two. But unless you want to do that, you need to keep grinding it out. The hard part about grinding it out is that you're out of money, and you outsourced your development. That puts you in a hard position. Can you take over lead development yourself, and work on it nights/weekends? Beyond that, read some Steve Blank. Are you convinced that: (1) people really want your product, and (2) you've built a product that clicks really well with the market? If not, you need to do that before you do anything else. No point in marketing a product that doesn't click. If you've done that, then it's a matter of getting the word out. [1] Citation needed.