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Check out the browser. By default no ads are shown. Everything is opt-in at all levels. The idea is to remove the coercion from ads. Users will earn 70% of all
by TangoTrotFox 8y ago
Check out the browser. By default no ads are shown. Everything is opt-in at all levels.
The idea is to remove the coercion from ads. Users will earn 70% of all gross ad revenue. The remaining 30% will be split between publisher and the browser.
Users can get paid to tolerate ads, or they can choose to see no ads. If users see ads then users, the browser, and sites all earn money. If they don't then nobody earns money and they get to experience an ad free internet.
- nambit 8y agoYeah but brave controls all these levers.
- fastball 8y agoActually, because they're using BAT as the medium of exchange, hypothetically anyone could build another browser / client / extension that could be used and users wouldn't need to worry about any sort of "lock-in".
- hadrien01 8y agoFrom the Business Insider article: > With Brave, publishers get around 55% of revenues: 15% go to Brave, 15% go to the partner that serves the ads, and 10% to 15% goes back to the user So they went from 55% for the publisher... to 15%?