The same can be said of Google and Facebook too. Data is their "crown jewel" and platforms on top of that are their competitive advantage. But we do see goof up

The same can be said of Google and Facebook too. Data is their "crown jewel" and platforms on top of that are their competitive advantage. But we do see goof ups and data being sold (to specific "partners" or affiliates) or stolen anyway. The easier route for those who value privacy is not to use such platforms and devices in the first place. Amazon and a Google are no different from this perspective.