In Ben Franklin's autobiography, his remarks on self promotion are (paraphrasing): If something really matters to you, you should be able to put your ego aside

In Ben Franklin's autobiography, his remarks on self promotion are (paraphrasing): If something really matters to you, you should be able to put your ego aside. When good things happen, you should be grateful, humble, and modest. Don't seek out or ask for promotions or raises; just do great stuff and you'll get recognized. Sound advice.