If you look at the past few weeks it looks like most analysts already expected pretty good news from Apple. This might not have been quite as good as expected

If you look at the past few weeks it looks like most analysts already expected pretty good news from Apple. This might not have been quite as good as expected - considering they were at 280 on Oct 1 and now are still 30 points higher I'm guessing there's a lot of investors trying to take some money off the table now.