3 ms·
>“The scale of the hit of RAZR is hard to comprehend. Charles Dunstone of Carphone Warehouse ordered a quarter of a million in pink. We thought he was mad, this
by cuboidGoat 8y ago
>“The scale of the hit of RAZR is hard to comprehend. Charles Dunstone of Carphone Warehouse ordered a quarter of a million in pink. We thought he was mad, this was a third of the global projected sales. He wanted this crazy volume of the “boys” phone to sell to girls in the UK. We gave him exclusivity on the pink colour. When he sold 3 million we bought the non-UK rights back.”
Reading this makes me wince at the monoculture. I can imagine the meetings; "You mean women are a major part of the mobile phone market? And they spend money on high quality design? And some men like pink too? Oh, and you are saying some women don't? Here, let me write this down, this stuff is out there."